Young artist Alex Palenski had a self-made blog for his mobile and stabile sculptures, but wanted a new crisp online folio. The original blog was both well-referenced and content-heavy, so the re-build involved sustaining SEO value while re-injecting large contents into the new website.


When moving from Blogger to WordPress, Alphabet maintained and improved the site’s SEO through URL redirections, natural referencing and content optimisation. We then designed a new minimalistic site to reflect the artist’s subtle and elegant work and accommodate his prolific portfolio.


With dozens of unique works accessible from one single catalogue page, the website succeeds in showcasing complex content while keeping a minimalistic, ergonomic approach to user experience.

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